{"title":"Plate Loaded","description":"\u003cp\u003e\u003cstrong\u003ePlate loaded strength equipment\u003c\/strong\u003e delivers direct, progressive resistance with commercial-grade durability, stability, and control - built for serious training environments.\u003c\/p\u003e","products":[{"product_id":"sterling-series-olympic-incline-bench","title":"Sterling Series, Olympic Incline Bench","description":"\u003cp\u003eThe Sterling Olympic Incline Bench delivers focused upper chest training with a stable and supportive design. Featuring a fully adjustable seat and dual stop hooks, it’s built for user comfort and unsupervised lifting. 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Built for serious strength training, it targets the lats, traps, rhomboids, posterior deltoids, and biceps. 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Ideal for improving performance in key compound lifts like squats, deadlifts, and Olympic movements, this often-overlooked bench delivers measurable results. Its durable construction and adjustable design make it suitable for all user sizes, while the padded upholstery ensures comfort throughout the movement.\u003c\/p\u003e\n\n\u003ch3\u003eProduct features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHeavy-duty, commercial-grade steel frame\u003c\/li\u003e\n  \u003cli\u003eHeat-cured electrostatic powder coating for long-lasting durability\u003c\/li\u003e\n  \u003cli\u003eErgonomic padding with soft leather finish for user comfort\u003c\/li\u003e\n  \u003cli\u003eFully adjustable to accommodate different heights and body types\u003c\/li\u003e\n  \u003cli\u003eBiomechanically engineered to support natural movement patterns\u003c\/li\u003e\n  \u003cli\u003eLow maintenance with a stable, user-friendly design\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Gym Gear","offers":[{"title":"Default Title","offer_id":55417297338703,"sku":"GG-STER-133","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2087\/0223\/files\/Sterling_Series_Glute_Ham_Bench_3.webp?v=1758274328"},{"product_id":"sterling-series-low-row","title":"Sterling Series, Low Row","description":"\u003cp\u003eThe Sterling Low Row offers the benefits of free-weight training within a secure, controlled setup. Designed to build upper body pulling strength, it targets key muscle groups including the lats, traps, rear deltoids and biceps. The padded seat and chest support are covered in durable, soft-touch upholstery for lasting comfort, while the quick-adjust seat ensures the right positioning for every user.\u003c\/p\u003e\n\n\u003ch3\u003eProduct features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSolid, heavy-duty build with precision needle bearings for smooth movement\u003c\/li\u003e\n  \u003cli\u003eDurable electrostatic powder-coated finish, heat cured for longevity\u003c\/li\u003e\n  \u003cli\u003eEffortless seat height adjustment to suit a range of users\u003c\/li\u003e\n  \u003cli\u003eErgonomically engineered to mirror natural rowing mechanics\u003c\/li\u003e\n  \u003cli\u003eOlympic weight horns included for easy and efficient plate storage\u003c\/li\u003e\n  \u003cli\u003eLow-maintenance design using a plate-loaded resistance system\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Gym Gear","offers":[{"title":"Default Title","offer_id":55417299566927,"sku":"GG-STER-107","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2087\/0223\/files\/Sterling_Series_Low_Row_1.webp?v=1758274379"},{"product_id":"sterling-series-row","title":"Sterling Series, Row","description":"\u003cp\u003eThe Sterling Series Seated Row offers the feel of free weights with the safety of a fixed-path machine. Engineered to target the lats, traps, posterior delts and biceps, it’s a key asset for building upper body strength. 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With a seated design that limits lower back involvement, this machine delivers a safe, focused workout. Isolateral functionality allows each leg to move independently, supporting balanced strength development. Dual side handles enhance stability throughout the range of motion, while soft leather upholstery ensures comfort during every rep.\u003c\/p\u003e\n\u003ch3\u003eProduct features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, heavy-duty construction with commercial-grade needle bearings\u003c\/li\u003e\n\u003cli\u003eElectrostatic powder-coated and heat-cured finish for superior longevity\u003c\/li\u003e\n\u003cli\u003eEngineered with biomechanics to match natural body movement\u003c\/li\u003e\n\u003cli\u003eLow maintenance with a plate-loaded design for consistent performance\u003c\/li\u003e\n\u003cli\u003eHigh-comfort padding with soft leather upholstery\u003c\/li\u003e\n\u003cli\u003eIndependent arm movement for targeted leg training\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Gym Gear","offers":[{"title":"Default Title","offer_id":55417303466319,"sku":"GG-STER-111","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2087\/0223\/files\/Sterling_Series_Leg_Extension_1.webp?v=1763740992"},{"product_id":"sterling-series-t-bar-row","title":"Sterling Series, T-Bar Row","description":"\u003cp\u003eThe Sterling T-Bar Row offers a safer alternative to the traditional barbell bent-over row. Built for strength and stability, this machine targets the lats, traps, erector spinae and biceps, while engaging the core and posterior chain for control. With a curved movement path, anti-slip footplate, and padded chest support, it delivers an intense upper body workout with reduced strain on the lower back.\u003c\/p\u003e\n\n\u003ch3\u003eProduct features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHeavy-duty construction with premium needle bearings\u003c\/li\u003e\n  \u003cli\u003eDurable, heat-cured electrostatic powder-coated frame\u003c\/li\u003e\n  \u003cli\u003eLarge anti-slip footplate for stability and control\u003c\/li\u003e\n  \u003cli\u003eBiomechanically optimised for smooth, natural movement\u003c\/li\u003e\n  \u003cli\u003eLow maintenance, plate-loaded design\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Gym Gear","offers":[{"title":"Default Title","offer_id":55417303564623,"sku":"GG-STER-131","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2087\/0223\/files\/Sterling_Series_T_Bar_Row_1.webp?v=1758275985"},{"product_id":"sterling-series-seated-calf-raise","title":"Sterling Series, Seated Calf Raise","description":"\u003cp\u003eThe Sterling Series Seated Calf Raise is built for isolating the soleus muscles with precision. Designed to replicate free weight resistance, its smooth motion and integrated safety stop make it a reliable tool for lower leg development. The padded thigh support adjusts easily via pull-pin for a secure, comfortable fit across all users.\u003c\/p\u003e\n\n\u003ch3\u003eProduct features:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHeavy-duty construction with high-quality needle bearings\u003c\/li\u003e\n  \u003cli\u003eDurable electrostatic powder-coated and heat-cured finish\u003c\/li\u003e\n  \u003cli\u003eAdjustable thigh pad for secure positioning\u003c\/li\u003e\n  \u003cli\u003eAnti-slip footplate for added safety\u003c\/li\u003e\n  \u003cli\u003eBiomechanically designed for natural movement\u003c\/li\u003e\n  \u003cli\u003eLow maintenance, plate-loaded system\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Gym Gear","offers":[{"title":"Default Title","offer_id":55417303826767,"sku":"GG-STER-132","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2087\/0223\/files\/Sterling_Series_Seated_Calf_Raise_3.webp?v=1758276045"},{"product_id":"sterling-series-seated-dip","title":"Sterling Series, Seated Dip","description":"\u003cp\u003eThe Sterling Series Seated Dip targets the triceps with a controlled and effective movement that mirrors a traditional bodyweight dip. By shifting the resistance to a plate-loaded system, users benefit from a stable, low-impact alternative to bodyweight dips. 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With a robust frame and smooth action, this plate-loaded machine offers the feel of free weight training while maintaining user safety. The ergonomic shoulder pads allow for a stable position during toe raises, ensuring effective calf activation with every rep. 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Designed to replicate the squat in a controlled environment, this plate-loaded machine delivers smooth motion and a full range of movement. 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With a heavy-duty frame, smooth seat adjustment, and integrated weight horn storage, it's a reliable solution for effective upper body training. 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