Fitness Plus Increase Member Retention with Body Composition Analysis

Improving gym membership retention rate

Fitness Plus chose the Mediana i30 Body Analyser for its advanced capabilities. This device measures protein, body water, fat, and minerals, giving users a comprehensive understanding of their body composition. It features multi-frequency analysis technology and a 7-inch touchscreen, making it user-friendly and efficient. With options for segmental and visceral fat analysis, it provides detailed insights that are crucial for personalising fitness plans.

“Seeing the stats change, keeps them coming back to the gym” – Will Smith, Gym Owner

At Fitness Plus, the introduction of the body analysis machine has transformed the member experience. By offering weekly body analysis sessions, the gym has created a new level of engagement. Members can track their progress in real-time, seeing tangible proof of their efforts and adjustments in their fitness plans. This regular monitoring encourages members to stay committed, as they are constantly reminded of their progress and areas needing improvement.

Members schedule a session with the body analysis machine, which takes only a few minutes. The results are printed or sent electronically, allowing trainers to tailor fitness plans based on precise data. This personalised approach enhances the member experience, as workouts and nutrition plans can be fine-tuned to align with individual goals and progress.

Fostering a sense of accomplishment

The psychological impact of these regular assessments at Fitness Plus is substantial. Seeing a decrease in body fat percentage or an increase in muscle mass validates the member’s efforts, fostering a sense of accomplishment and encouraging continued dedication. Moreover, the data-driven approach helps in setting realistic and achievable goals, which are crucial for long-term adherence to fitness routines.

From a business perspective, the installation of body analysis machines also demonstrates Fitness Plus’s commitment to advanced fitness technology and personalised care. This reputation for innovation can attract new members looking for a gym that offers more than just standard equipment and classes. Furthermore, the personalised progress reports can spark meaningful conversations between trainers and members, strengthening relationships and building a supportive community within the gym.

Significant increase in gym membership retention

The use of body analysis machines on a regular basis has significantly contributed to increased gym membership retention at Fitness Plus in Longridge. By providing detailed, actionable insights into physical progress, these machines help keep members motivated and engaged in their fitness journeys.

The combination of technology, personalised feedback, and the psychological boost from seeing concrete results creates a powerful tool for Fitness Plus, aiming to maintain and grow their member base.

Fitness Plus, a 24/7 access gym, strive to help every member achieve their goals with education, inspiration and motivation.