AZ Fitness Gym Installation & Equipment

"The energy in the gym has gone up massively - and the new kit plays a huge role in that. Since the upgrade, we’ve seen a 42% increase in membership, which says it all really."

— Harry Edmondson, Co-Owner, AZ Fitness

The Challenge

Operating from a 3,000 sq ft facility, AZ Fitness needed a layout that could handle the demands of a packed timetable while supporting both group and individual training. The team wanted to integrate HYROX-style performance zones alongside open areas for functional movement, all within a cohesive design that reflected their ‘Decide. Commit. Succeed.’ philosophy.

The Solution

Gym Gear worked closely with AZ Fitness to optimise the layout, supply high-performance functional equipment, and align the space with the gym’s brand identity.

Key elements included:

Functional training equipment: Curve Treadmills, Ski Max machines, Row Max rowers, airbikes, standard treadmills, plyo boxes, kettlebells, and a sled track for HYROX drills.
Storage and space optimisation: Custom storage units to maximise usable space and improve class flow.
Zoned layout: Clear division between cardio, functional strength, and open training areas to suit both small group sessions and large-scale events.
Brand alignment: Design choices reflecting AZ’s ethos and community-driven culture.

The Result

The upgrade has delivered impressive results in both performance and participation:

Membership growth: +42% since installation.

Enhanced member experience: Consistent positive feedback on equipment quality and session variety.

Community impact: Over 50 instructor-led sessions per week and a thriving event schedule including the AZ Games.

As one new member put it: “The friendly community and brilliant coaching staff… I booked my first HYROX a week after joining.”

AZ Fitness now stands as a leading example of how strong design, quality equipment, and community focus can coexist within one powerful training space.