"The energy in the gym has gone up massively - and the new kit plays a huge role in that. Since the upgrade, we’ve seen a 42% increase in membership, which says it all really."
— Harry Edmondson, Co-Owner, AZ Fitness
AZ Fitness is a family-owned gym in Garstang with a reputation for high-energy group training and strong community spirit. As an official HYROX-affiliated training centre and hosts of the AZ Games, the team wanted to elevate their facility to match their growing membership and ambitious event calendar. With over 50 classes per week, the goal was to enhance performance, variety, and member experience without losing the friendly, inclusive atmosphere that defines the gym.
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The Challenge
Operating from a 3,000 sq ft facility, AZ Fitness needed a layout that could handle the demands of a packed timetable while supporting both group and individual training. The team wanted to integrate HYROX-style performance zones alongside open areas for functional movement, all within a cohesive design that reflected their ‘Decide. Commit. Succeed.’ philosophy.
The Solution
Gym Gear worked closely with AZ Fitness to optimise the layout, supply high-performance functional equipment, and align the space with the gym’s brand identity.
Key elements included:
Functional training equipment: Curve Treadmills, Ski Max machines, Row Max rowers, airbikes, standard treadmills, plyo boxes, kettlebells, and a sled track for HYROX drills.
Storage and space optimisation: Custom storage units to maximise usable space and improve class flow.
Zoned layout: Clear division between cardio, functional strength, and open training areas to suit both small group sessions and large-scale events.
Brand alignment: Design choices reflecting AZ’s ethos and community-driven culture.
The Result
The upgrade has delivered impressive results in both performance and participation:
Membership growth: +42% since installation.
Enhanced member experience: Consistent positive feedback on equipment quality and session variety.
Community impact: Over 50 instructor-led sessions per week and a thriving event schedule including the AZ Games.
As one new member put it: “The friendly community and brilliant coaching staff… I booked my first HYROX a week after joining.”
AZ Fitness now stands as a leading example of how strong design, quality equipment, and community focus can coexist within one powerful training space.
Result highlights
Membership Growth
+ 42.0 %
...since installation
Member Experience
Strong positive feedback, particularly around kit quality and the class experience