"Adding reformer Pilates has completely changed how people see the gym. It has helped us attract new members, keep existing ones engaged, and create a premium offer that actually pays its way."
— Ruth Wylde, Owner - UNITY
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The Challenge
Operating as an independent gym in a competitive local market, UNITY needed a way to stand out beyond standard weights and cardio. Competing on price was not an option against larger, low-cost operators, so differentiation and perceived value became the priority.
Space was also a limiting factor. Any new investment had to deliver a clear return without requiring a large footprint or disrupting the existing training environment. The goal was to attract new audiences, retain current members for longer, and introduce a premium service that supported long-term business growth.
The Solution
Gym Gear worked with UNITY to design and install a dedicated reformer Pilates studio that complemented the gym’s existing offer while supporting its commercial goals.
The layout was planned to make efficient use of available space, allowing multiple reformers to operate comfortably for small-group and 1-to-1 sessions. Equipment selection focused on commercial-grade reformers to ensure durability, smooth session flow, and consistent performance across busy class schedules.
The studio concept was positioned as a premium, technique-led training space, supporting UNITY's brand identity as a more rounded and inclusive facility. By integrating reformer Pilates alongside strength and cardio training, the gym created a clear progression pathway for members interested in core strength, mobility, posture, and lower-impact training.
The Result
The reformer Pilates studio opened up a new, high-margin revenue stream through small-group and personal sessions, generating strong returns from a compact footprint. UNITY attracted a broader member base, including clients who may not have previously joined a traditional gym environment.
Existing members gained an additional reason to stay engaged, improving retention and overall facility usage. The studio also helped reposition UNITY locally as a premium, specialist-led training destination rather than just another weights-and-cardio gym.
The investment delivered renewed momentum for the business, proving that smart layout, targeted equipment choices, and clear differentiation can drive growth for independent gyms without expanding floor space.
