Professional background
David Bulcock is a director at Gym Gear with a background in business strategy, digital commerce, and product development within the fitness industry. He holds a BA (Hons) in Business Studies and an MSc in E-Business Strategy and co-founded Gym Gear at the age of 25, playing a key role in the company’s commercial growth and product-led direction.
His responsibilities span strategic planning, digital platforms, and the development of gym equipment shaped by real-world use, market demand, and long-term performance requirements.
Commercial focus and sector strategy
David’s work is primarily focused on supporting local authority fitness facilities, including leisure centres and public-sector training environments. He works closely with councils and operators to ensure equipment strategies align with procurement requirements, usage demands, accessibility standards, and long-term operational value.
Alongside this, David also supports independent gyms, helping owners make informed equipment investment decisions that balance performance, durability, and commercial return.
Practical and experience-led approach
A lifelong trainer, David maintains first-hand involvement in training and competitive fitness. He has competed in Synchro Games and DEKA events and completed endurance cycling challenges including Anglesey’s coastline and the 2018 Étape du Dales.
This continued personal involvement informs his contribution to product development, ensuring equipment is designed and refined with practical training demands, durability, and high-usage environments in mind.
Writing and industry contribution
Through his writing and industry contributions, David shares insight into commercial gym strategy, local authority fitness provision, and gym equipment product development. His content reflects hands-on experience supporting public-sector facilities and independent gyms with long-term, commercially sound decision-making.
Areas of expertise:
Local authority fitness facilities, commercial gym strategy, gym equipment product development, equipment investment planning, fitness business growth, performance-led training environments.
