"Gym Gear have given our fitness space a new lease of life. The upgraded design and equipment fit perfectly with our wider leisure offering and have been very well received by our guests."
— Hotel Leisure Manager
Located on Blackpool’s famous promenade, The Cliffs Hotel is a 163-bedroom property with a rich history dating back to 1921. As part of the Choice Hotels Ltd group, it remains a popular destination for visitors seeking comfort and leisure on the coast. The hotel’s facilities include a pool, spa, and sauna, with the gym playing a key role in enhancing the overall guest experience.
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The Challenge
The hotel’s gym had become outdated and no longer reflected the standard of the wider leisure facilities. The brief was to redesign the space to make better use of the floor area, refresh the equipment offering, and create a more inviting and modern training environment. The goal was to maximise functionality and variety while maintaining the premium look and feel expected within the hotel.
The Solution
Gym Gear were awarded the contract to modernise the leisure club gym. The project included:
Redesigning the gym layout to optimise space and flow
Supplying and installing a balanced mix of cardio, strength, and functional equipment
Refreshing the interior to align with the hotel’s established leisure and spa aesthetic
Using 3D design software, our team provided The Cliffs Hotel with detailed visuals and a walkthrough video of the proposed layout. This allowed for precise planning and ensured the new design complemented both the building’s character and the guest experience.
The Result
The refurbished gym now delivers a bright, versatile, and fully equipped training environment for guests and leisure members. The space balances functionality with a clean, contemporary design, aligning perfectly with the hotel’s heritage and reputation for quality.
The improved layout and upgraded equipment have elevated the overall guest experience and strengthened the hotel’s leisure offering.
