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Why Fitness Operators Should Care About the Over-65 Opportunity
Why Fitness Operators Should Care About the Over-65 Opportunity
The over-65 population is one of the fastest-growing and most underserved audiences in the fitness industry. In this article, we explore why this group represents a powerful opportunity for leisure... Read more...
Cardio
Components of health and how we successfully target them- a snapshot.
Why do we need cardiovascular fitness? Cardiovascular fitness is a crucial aspect of overall health and well-being, influencing not only physical performance but also longevity and quality of life. In... Read more...
gym member engagement and retention
Gym Science: Proven Member Acquisition & Retention Strategies
Author: Holly Lynch – MSc, BA(Hons), PGCE Holly has worked in the fitness industry for 13 years and holds a degree in nutrition and exercise science, a master’s degree in... Read more...
Hyrox
Gym Science: The Rise of HYROX
Author: Holly Lynch – MSc, BA(Hons), PGCE Holly has worked in the fitness industry for 13 years and holds a degree in nutrition and exercise science, a master’s degree in... Read more...
Holly Lynch
Gym Science: Encouraging exercise attendance behaviour
Encouraging exercise attendance behaviour The general recommendation for physical activity is 150 minutes of moderate intensity exercise per week or 75 minutes of vigorous intensity exercise, that can be broken... Read more...
Fitness Plus Install Body Analyser and see gym retention increase
Fitness Plus Increase Member Retention with Body Composition Analysis
Improving gym membership retention rate Fitness Plus chose the Mediana i30 Body Analyser for its advanced capabilities. This device measures protein, body water, fat, and minerals, giving users a comprehensive... Read more...
The Evolution of Gym Equipment
The Evolution of Gym Equipment
What do you expect when you walk into a gym? A clean, welcoming environment with enough equipment to provide you with the exercise you want to do. That could be... Read more...
Safety First: Essential Maintenance Tips for Commercial Gym Equipment
Safety First: Essential Maintenance Tips for Commercial Gym Equipment
You have invested time and money in your gym and its equipment. To keep your gym successfully operating, you need to look after it. It’s a no-brainer to keep your... Read more...
Gym Flooring - Worth the Investment?
Gym Flooring - Worth the Investment?
Gym Flooring is one of the most important pieces of ‘equipment’ in the gym and is often overlooked or an afterthought. As part of any gym refurbishment or new facility... Read more...
Effective Ways to Motivate Your Members to Reach Their Goals
Effective Ways to Motivate Your Members to Reach Their Goals
Motivation is a key factor in achieving fitness goals. Without motivation, it can be difficult for individuals to stay committed to their goals and put in the necessary effort to... Read more...
5 Ways to Increase Member Retention at Your Gym
5 Ways to Increase Member Retention at Your Gym
Retaining your membership is an ongoing goal of most gyms. In this digital world—especially after the Pandemic—there are opportunities and challenges to explore. Almost all the core goals for gym... Read more...
5 Must-Have Pieces of Equipment for Every Commercial Gym
5 Must-Have Pieces of Equipment for Every Commercial Gym
Introduction As a commercial gym owner, it’s important to have the right equipment to attract and retain members. The right mix of machines and free weights can help to create... Read more...