Blog

Why Fitness Operators Should Care About the Over-65 Opportunity

The over-65 population is one of the fastest-growing and most underserved audiences in the fitness industry. In this article, we explore why this group represents a powerful opportunity for leisure...

Components of health and how we successfully target them- a snapshot.

Why do we need cardiovascular fitness? Cardiovascular fitness is a crucial aspect of overall health and well-being, influencing not only physical performance but also longevity and quality of life. In...

Gym Science: Proven Member Acquisition & Retention Strategies

Author: Holly Lynch – MSc, BA(Hons), PGCE Holly has worked in the fitness industry for 13 years and holds a degree in nutrition and exercise science, a master’s degree in...

Gym Science: The Rise of HYROX

Author: Holly Lynch – MSc, BA(Hons), PGCE Holly has worked in the fitness industry for 13 years and holds a degree in nutrition and exercise science, a master’s degree in...

Gym Science: Encouraging exercise attendance behaviour

Encouraging exercise attendance behaviour The general recommendation for physical activity is 150 minutes of moderate intensity exercise per week or 75 minutes of vigorous intensity exercise, that can be broken...

Fitness Plus Increase Member Retention with Body Composition Analysis

Improving gym membership retention rate Fitness Plus chose the Mediana i30 Body Analyser for its advanced capabilities. This device measures protein, body water, fat, and minerals, giving users a comprehensive...

The Evolution of Gym Equipment

What do you expect when you walk into a gym? A clean, welcoming environment with enough equipment to provide you with the exercise you want to do. That could be...

Safety First: Essential Maintenance Tips for Commercial Gym Equipment

You have invested time and money in your gym and its equipment. To keep your gym successfully operating, you need to look after it. It’s a no-brainer to keep your...

Effective Ways to Motivate Your Members to Reach Their Goals

Motivation is a key factor in achieving fitness goals. Without motivation, it can be difficult for individuals to stay committed to their goals and put in the necessary effort to...

5 Ways to Increase Member Retention at Your Gym

Retaining your membership is an ongoing goal of most gyms. In this digital world—especially after the Pandemic—there are opportunities and challenges to explore. Almost all the core goals for gym...

5 Must-Have Pieces of Equipment for Every Commercial Gym

Introduction As a commercial gym owner, it’s important to have the right equipment to attract and retain members. The right mix of machines and free weights can help to create...