When AZ Fitness—a family-run gym based in Garstang—set out to expand their equipment offering and reinforce their identity as a HYROX-affiliated training centre, they turned to us to help reimagine their space. With a growing member base, an in-house competitive event (the AZ Games), and a strong focus on functional fitness, the team needed a setup that could handle serious performance while keeping the welcoming, community-driven atmosphere their members loved. Our carefully planned gym fit-out helped AZ Fitness boost engagement, improve retention, and achieve a 42% increase in membership.
“We set out to create a space that delivered serious functional training but never lost that close-knit, community feel. Now, whether someone’s prepping for HYROX or joining their first group session, they feel part of something bigger. The energy in the gym has gone up massively—and the new kit plays a huge role in that. Since the upgrade, we’ve seen a 42% increase in membership, which says it all really.”
— Harry Edmondson, Owner, AZ Fitness
AZ Fitness, operating from a 3,000 sq ft facility in Garstang, approached us with a clear goal: elevate their space and equipment offering to better serve a growing community and an evolving training style. As an official HYROX-affiliated gym and hosts of their own annual AZ Games, they needed a facility that could deliver performance, variety, and a premium experience—while staying true to their core values of inclusivity, warmth, and member transformation.
With over 50 group sessions per week across classes like HYROX Engine, Power, and Compete, the space had to be intelligently structured to support both group energy and individual focus.
1. Functional kitout for performance and variety
We delivered a full gym kitout designed specifically for functional training and HYROX-style performance. Equipment installed during the project included:
2. Layout designed for flow and flexibility
We helped optimise the layout to support traffic flow, coaching visibility, and ease of movement between zones. This included clear demarcation between cardio, functional strength, and open floor space used for group training and AZ Games events.
3. Brand-aligned design choices
Everything was developed to reflect AZ’s ‘Decide. Commit. Succeed.’ ethos. The space retains its welcoming feel, while providing the infrastructure needed to push members beyond their comfort zones—whether in a HYROX qualifier or their first engine session.
| Outcome | Impact |
|---|---|
| Membership growth | +42% since installation |
| Member experience | Strong positive feedback, particularly around kit quality and the class experience |
| Community growth | Over 50 instructor-led sessions per week and regular events like AZ Games |
“The friendly community and brilliant coaching staff… I booked my first HYROX a week after joining.”
— Jakub, new member
“Every client has a story… Decide, Commit & you WILL succeed.”
— AZ Fitness brand mantra
Our partnership with AZ Fitness didn’t stop at the initial kitout. We participated in the AZ Games ourselves in 2025 and continue to provide guidance on new kit additions to support the gym’s growing member base. Regular contact with the team ensures that equipment choices remain aligned with future programming and evolving goals.
AZ Fitness is a perfect example of what happens when community, clarity of vision, and the right equipment come together. From layout and kit selection to culture and coaching, every element works together to generate real results—and to build a space where members feel inspired to show up and perform.
Whether you’re planning a new facility or upgrading an existing one, our expert team is here to bring your vision to life! Let’s create a gym that not only inspires but drives results. Get in touch to begin planning your fitness facility..
82 Roman Way Industrial Estate
Preston
PR2 5BE
United Kingdom
Registration Number: 3349377
VAT Number: 628894877
