Chris Finnigan is a high-achieving Senior Manager at Gym Gear – a valued member of the team for over 7 years. Chris draws from over 25 years experience in the fitness industry with a proven track record in delivering high performing gym spaces in a fast-paced, competitive environment.
The over-65 population is one of the fastest-growing and most underserved audiences in the fitness industry. In this article, we explore why this group represents a powerful opportunity for leisure and fitness professionals — and what makes them such valuable long-term members. You’ll also find a free downloadable guide at the end of the article, offering practical tips to help you start engaging this audience with confidence.
In this post:
This is the first article in our Stronger for Longer campaign — helping Local Authority and independent gym operators unlock the full potential of the over-65 audience.
Looking for our ‘Engaging the Over-65s’ Free Guide? Download here..
Call us on 01772 428 434 to speak with our team about creating a more inclusive fitness space.
Engaging this demographic isn’t just the right thing to do – it’s a strategic decision. Consider these benefits:
And yet, only 17% of men and 14% of women aged 65+ currently meet the recommended guidelines for strength and balance activities (NHS, 2023).
That’s a gap gyms can directly help fill.
Older members aren’t just looking for “gentle exercise.” They’re looking for safety, confidence, and support in staying strong and mobile as they age.
You don’t need to overhaul your entire facility. Start by making space for quieter hours, adaptable equipment, or specialised classes. Most importantly, let your marketing reflect that your gym is a place for every age.
This demographic is ready to move and loyal to businesses that make them feel welcome.
In the coming weeks, we’ll be sharing practical design tips, success stories from gyms already doing this well, and a free downloadable guide for gym owners. You’ll also meet real facility managers and trainers who are seeing results from programming for the over-65s.
Download our free guide – How to Attract and Engage the Over‑65 Gym User – for practical steps on adapting your facility, programming, and messaging.
Call us on 01772 428 434 to speak with our team about creating a more inclusive fitness space.
Read the next installment – How to Build Spaces that Work for Adults
Chris Finnigan is Senior Manager at Gym Gear, where he brings over a decade of experience in gym design, fitness equipment solutions, and operational leadership. Passionate about helping gyms thrive, Chris specialises in streamlining installation processes and creating high-performance training spaces across the UK.
With a background in team leadership and performance management, he combines strategic thinking with a hands-on approach to customer success. Outside of work, Chris has a keen interest in grassroots sports and staying active with his family.
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